YOUR CLEANING BUSINESS
IS A SYSTEM.
LEARN THE CODE.
Stop guessing at prices. Stop losing bids. Stop trading hours for $35 and calling it a business. Scrub is the operating system for cleaning business owners who want real margins, real crews, and real income — built module by module.
THREE TYPES.
ONE SYSTEM.
Scrub was built from field interviews with 400+ cleaners. Every module solves a problem we heard verbatim.
The Night-Shift Parent
You clean offices at 11pm so you can be home at 3pm for pickup. You've got the work ethic. You don't have the system that lets you charge $280 instead of $90 — and hire someone else to do the 11pm shift.
The Laid-Off Tradesperson
You know chemical safety. You know how to work. You got a OSHA card and calluses to prove it. What you've never learned is client acquisition, recurring contract language, or what a 42% margin looks like on paper.
The Drowning Solo Cleaner
You have 14 clients. You are all 14 employees. You've never raised your rates because you're afraid to lose anyone. You don't have a business — you have a job with no HR department and no sick days.
SIX MODULES.
ZERO GUESSWORK.
Every row in every matrix below is a real mistake we documented from real cleaners. Read the "without training" column and count how many you recognize. That number is your tuition ROI.
PRICING ARCHITECTURE
Stop leaving $80–$140 on the table per job. Every quote has a formula.
| Skill / System Area | ✕ Without Training | ✓ With the System |
|---|---|---|
| Base Rate Calculation | Gut feeling — usually $120 flat | sqft × soil coefficient × frequency multiplier |
| Soil Level Adjustment | Never charged extra for heavy buildup | +12–28% modifier, quoted upfront with photo documentation |
| Frequency Discounts | Gave discounts to anyone who asked | Tiered schedule: weekly −10%, biweekly −8%, monthly −0% |
| Crew Rate Blending | Priced for solo, sent two people, lost margin | Labor matrix: hrs × blended crew rate × 1.42 margin target |
| Quote Delivery | Verbal quotes, clients negotiated down | PDF quote within 4 min via template — signed same day |
| Add-On Pricing | "I'll throw in the fridge for free" | Inside appliances: +$45. Inside oven: +$65. Non-negotiable. |
CLIENT ONBOARDING
The first 48 hours determine whether they stay 3 months or 3 years.
| Skill / System Area | ✕ Without Training | ✓ With the System |
|---|---|---|
| First Contact Protocol | Replied when you saw the message | Response within 22 min — automated SMS + personal follow-up script |
| Walkthrough Checklist | Eyeballed the space, hoped for the best | 47-point intake form: pets, allergies, priority rooms, access codes |
| Contract Language | Handshake deals, no cancellation terms | 72-hr cancellation clause, credit card on file, auto-renew language |
| Expectation Setting | "We'll do our best" — complaints at visit 2 | Pre-service email: what we will and won't do, photo confirmation protocol |
| Payment Collection | Invoiced after, chased payment for weeks | Card charged 24hr before service, receipt auto-sent |
| Referral Trigger | Hoped satisfied clients told their friends | Post-visit text at hour 2: referral link + $25 credit for both parties |
SUPPLY CHAIN & COGS
Supplies eat 18% of revenue for guessers. The system brings it to 6%.
| Skill / System Area | ✕ Without Training | ✓ With the System |
|---|---|---|
| Chemical Selection | Bought whatever was on sale at Walmart | Concentrated commercial line: 1 gallon = 64 use-ready bottles at $0.31 each |
| Par Level Tracking | Ran out mid-job, sent crew to buy retail | Par sheet by job type: residential, commercial, deep-clean — reorder triggers |
| Equipment Depreciation | Never counted equipment cost in pricing | HEPA vacuums at $0.18/hr, steam units at $0.22/hr — baked into quote |
| Supplier Negotiation | Paid list price, no account relationship | Net-30 account, volume tier at $800/mo spend — 22% below list |
| COGS Per Job | No idea what each job actually cost | COGS tracked per service type — residential avg $22.40, deep-clean $41.80 |
| Theft & Loss Control | Supplies disappeared, never knew who | Crew kit bags with barcode check-out, end-of-day inventory on app |
CREW HIRING & RETENTION
Your first hire is the hardest. This module eliminates the guesswork entirely.
| Skill / System Area | ✕ Without Training | ✓ With the System |
|---|---|---|
| Job Post Copy | "Looking for reliable cleaner, call me" | Tested 3-sentence post: rate range + schedule clarity + growth path — 14 apps/week |
| Interview Filter | Hired whoever showed up | 4-question phone screen: transport, availability windows, chemical sensitivity, references |
| Background Check | Skipped it, regretted it | $14 Checkr check — required before keys, builds client trust and insurance compliance |
| Training Protocol | 2-hour shadow, then solo — complaints followed | 3-day paid training: day 1 observe, day 2 lead-with-supervision, day 3 solo eval |
| Pay Structure | Hourly — techs slow-rolled jobs to pad hours | Per-job flat rate — $68 residential, $95 commercial. Speed = their raise. |
| Retention Mechanics | Lost good people to competitors for $2/hr more | Quarterly bonus: 90-day retention = $200, 6-month = $400 — funded by margin |
INSURANCE & COMPLIANCE
One uninsured incident erases 6 months of profit. This module costs less than one claim.
| Skill / System Area | ✕ Without Training | ✓ With the System |
|---|---|---|
| General Liability | Assumed homeowner insurance covered incidents | $1M GL policy at $67/mo — required by 80% of commercial contracts |
| Workers Comp | Paid crew as 1099, assumed no liability | WC triggers at 1st W-2 employee — file before first hire, not after incident |
| Bonding | Never heard of it, lost 3 commercial bids because of it | $10K surety bond at $200/yr — listed in proposal, converts skeptical clients |
| Contract Liability Caps | Open-ended liability in verbal agreements | Contract caps liability at 2× job value — standard, enforceable, client-accepted |
| Chemical Safety Docs | No SDS sheets, failed one commercial inspection | SDS binder per vehicle + digital backup — required for school, medical, gov contracts |
| LLC vs. Sole Prop | Operating as sole prop, personal assets exposed | Single-member LLC: $50–$150 state filing, immediate personal asset separation |
UPSELL & RECURRING REVENUE
The average Scrub student adds $840/mo in recurring revenue within 90 days of this module.
| Skill / System Area | ✕ Without Training | ✓ With the System |
|---|---|---|
| Seasonal Add-Ons | Offered nothing beyond the booked service | Spring deep-clean email campaign: 38% conversion rate from existing clients |
| Move-Out Specialization | Turned down move-outs as "too complicated" | Move-out checklist + $320 flat rate — highest margin job type in the system |
| Commercial Upsell Path | Residential only, scared of commercial | First commercial from existing client referral — 3-step script included |
| Package Tiering | One service level, competed on price alone | Good / Better / Best tiers: 68% choose middle, avg ticket up $74 |
| Post-Visit Upgrades | Left immediately after cleaning | Tech leaves upgrade card: "Noticed your oven — 20 min for $55?" — 22% yes rate |
| Annual Value Calculation | Never calculated client lifetime value | LTV dashboard: biweekly client = $4,160/yr base + avg $680 in add-ons |
REAL NUMBERS.
REAL PEOPLE.
Not "six figures possible." These are specific outcomes from specific modules, documented with permission.
"I was charging $95 for a 3-bed house. After the pricing module I re-quoted my entire client list. Lost two, gained $1,100/month."
"I got laid off from HVAC in March. By June I had 11 recurring clients and one part-time tech. The supply chain module alone saved me $340 in my first month."
"I'm a single mom. I needed to work while my kids were in school and be done by 3pm. This system let me build that schedule — and charge for it."
"The hiring module script got me 14 applications in 5 days. I was so scared to hire. Now I have three techs and I haven't cleaned a toilet in six weeks."
STOP GUESSING.
START BUILDING.
Six modules. Every system your cleaning business needs to go from solo operator to crew-running owner with a real margin and a real schedule.
No fluff. No "mindset work." Just the pricing formulas, hiring scripts, supply chain math, and contract language that separates the owners from the operators.
Work through the first three modules. If the pricing formulas alone don't recover the cost of enrollment within 30 days of applying them, we refund every dollar. We've processed 11 refunds out of 2,400 enrollments.